Google Analytics is a very useful tool to track how visitors found your website and their behaviour once on your website. Universal Analytics/GA3 is currently being phased out by Google and is being replaced by Google Analytics 4/GA4. If you have not already setup your GA4 account you should really consider doing it now and start building up historical information.
How to Setup G4A
If you already have a Google Analytics account you can log into and create a Google Analytics 4 from this account. If you do not have an existing Google Analytics account you will need to setup one up go to https://analytics.google.com/analytics/web/
Log in to your existing Google Analytics account go to Admin – bottom left – cog wheel to get started.
Step 1 – Click on G4 Setup Assistant
Step 2 – Click get started and a popup assistance will appear
If your site uses the gtag.js, tag, you have the option to Enable data collection using your existing tags. – Google Analytics created since 2017 is likely to have it but you will need to check
Step 3 – Click on Create Property at which point your property will be created and you will see a screen similar to below:
Step 4 – Click on Data Streams
Step 5 – A pop up screen will then appear and you can see the code for Google Analytics 4, you can add this code to your website and start tracking.
Step 6 – Test if it is working. Go to Reports you can check in real time if your Google Analytics 4 Account is now working.