Black Friday started in the USA in the 1800s and came to Ireland with ecommerce around 2015. It has become a fixed feature of sales in Ireland and traditionally happened on the Friday after Thanksgiving in the USA. In Ireland it tends to be the last Friday in November. If you are selling online and want to take part in Black Friday its advisable to run it over a number of days rather than just one day. Ensure your website hosting has the capacity to take the extra traffic you would expect to see with additional advertising you may be doing around Black Friday.
This year there is a trend towards Green Friday, buy Irish and buy local online or offline. We were delighted to see our client GarrettMallon.com featured recently in the promotion for Green Friday on RTE
Other clients flying the buy Irish brand this Black Friday are