Google has a suite of services which your business can benefit from. From Google Search Console to Google Local Business listings and everything in between. Google Local Business listings is a free tool which helps users on Google find your business online and make contact with you – through telephone clicks, website visits and the widely used directions/map facility. It’s important that you have a completed Google Listing, ensure you fill out your complete detail once you begin the setup
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Google Analytics is a very useful tool to track how visitors found your website and their behaviour once on your website. Universal Analytics/GA3 is currently being phased out by Google and is being replaced by Google Analytics 4/GA4. If you have not already setup your GA4 account you should really consider doing it now and start building up historical information. How to Setup G4A If you already have a Google Analytics account you can log into and create a Google
Google Analytics has been about since 2005 – the advantage of a quick Google search! It is a detailed tool which allows you to track behaviour on your website. There is a lot of information available on Google Analytics. You can delve down and do comparisons, put in secondary dimensions to compare traffic by device used etc. For the most part and at a top level most businesses are interested in the following: How many people visited their website
At some stage you will probably have come across one of the following voice tools – Alexa from Amazon, Siri from Apple, Cortana from Microsoft, Google Assistant from Google. These have worked their way into our lives via computers, mobile phones and smart speakers. They can find us music, turn on the lights or order a pizza at our request. Since Apple brought out Siri to help us search easier in 2011 there have been several other voice search tools
Enterprise Ireland currently have a digital voucher €9000 available to SMEs who would like to develop a plan for the adoption of digital tools and techniques across your business. This is open to companies who are currently Enterprise Ireland clients. Projects being accepted for the voucher must include one or more of the following activities: Internal Process Optimisation (Lean-Digital-Automation) Enhancing Customer Digital Experience (Product, Service, Route to Market, Channels) Becoming a Data-Driven Business To apply click here and sign up if