News - aura.ie

evolve – Digital Transformation for Local Businesses

January 27, 2023

The digitisation of companies impacts productivity by as much as 25%. The inaugural “evolve” conference will be held at 8:30am on the 9th March 2023 in the Glencarn Hotel, Castleblayney, Co Monaghan. Hosted by Monaghan Digital Steering Group in association with the Local Enterprise Office Monaghan, this digital transformation conference is primarily aimed at service, manufacturing, retail, and hospitality sectors. However, any businesses interested in adopting technology solutions to assist productivity and efficiency are encouraged to attend. Small businesses need

Trustpilot Partner

January 14, 2023

Trustpilot is an independent tool to help businesses achieve reviews and increase trust in their products and services. As a Trustpilot partner we can advise you on the best options available to you. Reviews on Trustpilot are written by consumers from across the globe. Anyone who has had a buying or service experience in the past 12 months can write a review, for free, as long as they have a Trustpilot user account. Businesses who ask their consumers to review

Digital Start

November 20, 2022

Digital Start is a pilot initiative from the Local Enterprise Office designed to give Local Enterprise Office funded clients* that digital edge – from optimising processes to delivering a seamless digital customer experience, the aim is to help businesses prepare and implement a plan for the adoption of digital tools and techniques across the business. Digital Start provides support to obtain digital strategy, technical and/or advisory services for eligible businesses. Our expert digital consultants help to develop a unique digital

Setting Up Google Analytics 4

August 25, 2022

Google Analytics is a very useful tool to track how visitors found your website and their behaviour once on your website. Universal Analytics/GA3 is currently being phased out by Google and is being replaced by Google Analytics 4/GA4. If you have not already setup your GA4 account you should really consider doing it now and start building up historical information. How to Setup G4A If you already have a Google Analytics account you can log into and create a Google

Cookies on Websites

July 23, 2022

Cookies are used on websites to help the site function, collect statistical information, track usage etc. Cookies are text files that store small bits of data which helps recognise your computer when it revisits a website. Typical ecommerce website have a cookie function to add to cart, other examples of cookies would be a 3rd party such as Google Analytics 3 which is not required for the functioning of the website but do track usage for statistical purposes. Google has

Google Analytics 4 – To Upgrade or Not to Upgrade…

March 28, 2022

Google Analytics has been about since 2005 – the advantage of a quick Google search! It is a detailed tool which allows you to track behaviour on your website. There is a lot of information available on Google Analytics. You can delve down and do comparisons, put in secondary dimensions to compare traffic by device used etc. For the most part and at a top level most businesses are interested in the following: How many people visited their website

Voice Search & SEO – I hear You!

January 25, 2022

At some stage you will probably have come across one of the following voice tools – Alexa from Amazon, Siri from Apple, Cortana from Microsoft, Google Assistant from Google. These have worked their way into our lives via computers, mobile phones and smart speakers. They can find us music, turn on the lights or order a pizza at our request. Since Apple brought out Siri to help us search easier in 2011 there have been several other voice search tools

Enterprise Ireland Digitalisation Voucher

December 15, 2021

Enterprise Ireland currently have a digital voucher €9000 available to SMEs who would like to develop a plan for the adoption of digital tools and techniques across your business. This is open to companies who are currently Enterprise Ireland clients. Projects being accepted for the voucher must include one or more of the following activities: Internal Process Optimisation (Lean-Digital-Automation) Enhancing Customer Digital Experience (Product, Service, Route to Market, Channels) Becoming a Data-Driven Business To apply click here and sign up if

The Importance of Email

October 28, 2021

One of the simplest things you can do to make yourself more professional as a company, is to ensure you have your company domain in your email address e.g. claire@aura.ie, mark@facebook.com. Email is hugely important today, as much or more so than at any time in the last 30 years. It has morphed from a simple correspondence tool to a serious business tool used for issuing contracts, integrating with CRM, delivering invoices, confirming deliveries. Yet, despite the sometimes-critical nature of

Business Reels on Instagram

September 30, 2021

If you are using social media, then you are likely to have come across Instagram Reels. These are small videos or images that generally have sound and top graphics to bring to life your product or service. 15 second or 30 second Reels are the optimum and unless you are Steven Spielberg do you really want to create a video that is much longer!? The key to Reels, as with most social media is content, is what content do you

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