News - aura.ie

Setting Up Google Analytics 4

August 25, 2022

Google Analytics is a very useful tool to track how visitors found your website and their behaviour once on your website. Universal Analytics/GA3 is currently being phased out by Google and is being replaced by Google Analytics 4/GA4. If you have not already setup your GA4 account you should really consider doing it now and start building up historical information. How to Setup G4A If you already have a Google Analytics account you can log into and create a Google

Cookies on Websites

July 23, 2022

Cookies are used on websites to help the site function, collect statistical information, track usage etc. Cookies are text files that store small bits of data which helps recognise your computer when it revisits a website. Typical ecommerce website have a cookie function to add to cart, other examples of cookies would be a 3rd party such as Google Analytics 3 which is not required for the functioning of the website but do track usage for statistical purposes. Google has

Google Analytics 4 – To Upgrade or Not to Upgrade…

March 28, 2022

Google Analytics has been about since 2005 – the advantage of a quick Google search! It is a detailed tool which allows you to track behaviour on your website. There is a lot of information available on Google Analytics. You can delve down and do comparisons, put in secondary dimensions to compare traffic by device used etc. For the most part and at a top level most businesses are interested in the following: How many people visited their website

Voice Search & SEO – I hear You!

January 25, 2022

At some stage you will probably have come across one of the following voice tools – Alexa from Amazon, Siri from Apple, Cortana from Microsoft, Google Assistant from Google. These have worked their way into our lives via computers, mobile phones and smart speakers. They can find us music, turn on the lights or order a pizza at our request. Since Apple brought out Siri to help us search easier in 2011 there have been several other voice search tools

Enterprise Ireland Digitalisation Voucher

December 15, 2021

Enterprise Ireland currently have a digital voucher €9000 available to SMEs who would like to develop a plan for the adoption of digital tools and techniques across your business. This is open to companies who are currently Enterprise Ireland clients. Projects being accepted for the voucher must include one or more of the following activities: Internal Process Optimisation (Lean-Digital-Automation) Enhancing Customer Digital Experience (Product, Service, Route to Market, Channels) Becoming a Data-Driven Business To apply click here and sign up if

The Importance of Email

October 28, 2021

One of the simplest things you can do to make yourself more professional as a company, is to ensure you have your company domain in your email address e.g. claire@aura.ie, mark@facebook.com. Email is hugely important today, as much or more so than at any time in the last 30 years. It has morphed from a simple correspondence tool to a serious business tool used for issuing contracts, integrating with CRM, delivering invoices, confirming deliveries. Yet, despite the sometimes-critical nature of

Business Reels on Instagram

September 30, 2021

If you are using social media, then you are likely to have come across Instagram Reels. These are small videos or images that generally have sound and top graphics to bring to life your product or service. 15 second or 30 second Reels are the optimum and unless you are Steven Spielberg do you really want to create a video that is much longer!? The key to Reels, as with most social media is content, is what content do you

Online Training & Meetings Using Zoom

September 8, 2021

It seems like it was only a while ago, 2019 to be precise, we were wondering how we could move training online. We wanted to reduce the need for travel which we envisioned would be good for time management and the environment. And given that all our training is based around the internet and technology, online seemed the most logical way of delivering it. Then bang, the pandemic hit and everyone was online! We started offering free “How to use

New Site for Thisiscavan.ie

August 19, 2021

We were delighted to win the contract to redesign the https://thisiscavan.ie/ for Cavan County Council. This website is the official tourism website for County Cavan and has a wonderful resource of things to do, where to stay, where to eat and ideas for short breaks. The website is designed for all devices especially mobile as people will be using it while on the move.

Tips for Selling Online in Ireland

May 12, 2021

Find a Web Development Company If you are new to selling online and not sure where to start looking for a website development or ecommerce company to work it, do as we do with most things Google it! Search for ‘Web Developers’ ‘Web Designers’ and if you really want to narrow it down add your area or county to the search such as ‘Web Site Developers Dundalk’, ‘Website Designers Monaghan’. This should show you a list of companies in your

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