Latest News

Keep up-to-date with the latest news from Aura Internet.
Read our Blog posts below

Invitation to Cyber Security Breakfast Briefing – 26th of April

The Cybersecurity threat is real and it doesn’t matter if you are a company with 1 person or 100 people, if your business connects to the internet to send emails, process orders, or communicate you are at risk of a cyber-attack. A recent report from Hiscox found that “Almost three quarters (71%) of Irish businesses suffered at least one cyber-attack over the last 12 months – a 22-point increase on the previous year (49%)” Companies and organisations in the North

Read More »

Can I use ChatGPT for SEO by ChatGPT

Yes, you can potentially use ChatGPT for SEO (Search Engine Optimization) related tasks. Here are a few ways in which ChatGPT might be helpful in an SEO context: Content Generation: ChatGPT can be used to generate creative and engaging content for your website or blog. You can input prompts or questions related to your target keywords or industry, and ChatGPT can generate relevant text. However, it’s important to review and refine the content as the model may sometimes produce output

Read More »

What is Artificial Intelligence (AI) & What is ChatGPT by ChatGPT

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and mimic human-like cognitive functions. The goal of artificial intelligence is to develop systems that can perform tasks that typically require human intelligence, such as problem-solving, learning, perception, speech recognition, decision-making, and language understanding. AI can be broadly categorized into two types: Narrow or Weak AI: This type of AI is designed and trained for a specific task. It excels in performing that

Read More »
QR Code Google Reviews

Google Local Business Listing & Reviews

Google has a suite of services which your business can benefit from. From Google Search Console to Google Local Business listings and everything in between. Google Local Business listings is a free tool which helps users on Google find your business online and make contact with you – through telephone clicks, website visits and the widely used directions/map facility. It’s important that you have a completed Google Listing, ensure you fill out your complete detail once you begin the setup

Read More »

evolve – Digital Transformation for Local Businesses

The digitisation of companies impacts productivity by as much as 25%. The inaugural “evolve” conference will be held at 8:30am on the 9th March 2023 in the Glencarn Hotel, Castleblayney, Co Monaghan. Hosted by Monaghan Digital Steering Group in association with the Local Enterprise Office Monaghan, this digital transformation conference is primarily aimed at service, manufacturing, retail, and hospitality sectors. However, any businesses interested in adopting technology solutions to assist productivity and efficiency are encouraged to attend. Small businesses need

Read More »

Trustpilot Partner

Trustpilot is an independent tool to help businesses achieve reviews and increase trust in their products and services. As a Trustpilot partner we can advise you on the best options available to you. Reviews on Trustpilot are written by consumers from across the globe. Anyone who has had a buying or service experience in the past 12 months can write a review, for free, as long as they have a Trustpilot user account. Businesses who ask their consumers to review

Read More »

Digital Start

Digital Start is a pilot initiative from the Local Enterprise Office designed to give Local Enterprise Office funded clients* that digital edge – from optimising processes to delivering a seamless digital customer experience, the aim is to help businesses prepare and implement a plan for the adoption of digital tools and techniques across the business. Digital Start provides support to obtain digital strategy, technical and/or advisory services for eligible businesses.  Our expert digital consultants help to develop a unique digital

Read More »

Setting Up Google Analytics 4

Google Analytics is a very useful tool to track how visitors found your website and their behaviour once on your website.  Universal Analytics/GA3 is currently being phased out by Google and is being replaced by Google Analytics 4/GA4. If you have not already setup your GA4 account you should really consider doing it now and start building up historical information.   How to Setup G4A If you already have a Google Analytics account you can log into and create a Google

Read More »

Cookies on Websites

Cookies are used on websites to help the site function, collect statistical information, track usage etc. Cookies are text files that store small bits of data which helps recognise your computer when it revisits a website. Typical ecommerce website have a cookie function to add to cart, other examples of cookies would be a 3rd party such as Google Analytics 3 which is not required for the functioning of the website but do track usage for statistical purposes. Google has

Read More »
GA 4

Google Analytics 4 – To Upgrade or Not to Upgrade…

Google Analytics has been about since 2005 – the advantage of a quick Google search! It is a detailed tool which allows you to track behaviour on your website. There is a lot of information available on Google Analytics. You can delve down and do comparisons, put in secondary dimensions to compare traffic by device used etc. For the most part and at a top level most businesses are interested in the following:   How many people visited their website

Read More »
Scroll to Top