
Google Analytics 4 – To Upgrade or Not to Upgrade…
Google Analytics has been about since 2005 – the advantage of a quick Google search! It is a detailed tool which allows you to track behaviour on your website. There is a lot of information available on Google Analytics. You can delve down and do comparisons, put in secondary dimensions to compare traffic by device used etc. For the most part and at a top level most businesses are interested in the following: How many people visited their website